Web production judgment
I know how to move from idea to finished page while managing design intent, content needs, responsive behavior, QA, and launch risk.
Resume for humans.
I’m a senior web producer and front-end WordPress specialist with 15+ years of experience building and improving business-critical websites.
I’m useful when code, content, usability, search visibility, QA, and business priorities all have to work together.
What I Bring
Where I’m most useful.
Custom WordPress experience
I have built and maintained custom WordPress themes, templates, components, and content systems for real production websites.
UX and conversion work
I have redesigned business-critical web flows, including lead capture and calculator result experiences, with measurable conversion impact.
QA and AI workflows
I care about launch details, broken things, repeatable systems, and using AI where it helps real production work instead of becoming the whole point.
What I know
Primary skills and tools.
- HTML
- SCSS
- JavaScript
- PHP
- Liquid
- WordPress theming
- Mobile UX
- UI copywriting
- CRO
- SEO
- Metadata
- Schema
- QA
- GitHub
- GPT-assisted production
- Claude agent workflows
- Photoshop
- Figma
My experience
Where I’ve done this work.
Cross-functional web production across UX, front-end implementation, WordPress, content systems, SEO-aware page structure, QA, analytics, and conversion-focused improvements.
- Redesigned lead capture and calculator result experiences that each produced a 1 to 2 percent lift on major revenue channels.
- Built WordPress components, content workflows, and AI-assisted tooling for production and content variation.
High-volume custom WordPress production, turning unique designs and client needs into finished, responsive, maintainable websites.
- Built more than 100 custom WordPress themes from unique designs.
- Handled front-end implementation, responsive behavior, content integration, browser testing, and launch cleanup.
Years of freelance web work for clients who needed someone who could understand the goal, make practical recommendations, do the work, and communicate clearly along the way.
- Designed, built, and improved WordPress sites for clients across design, development, SEO, content strategy, and site maintenance.
- Worked directly with clients to clarify needs, explain tradeoffs, manage expectations, and turn loose business goals into finished web work.
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