Senior web production — UX, front-end, WordPress, content, conversion, and QA, working as one thing instead of five.
Why that’s actually useful
I work across those seams.
Not as separate specialties.
As parts of the same product.
Selected Work
I redesigned moveBuddha’s primary lead capture flow from the ground up, including the visual design, decision logic, interaction flow, and every line of user-facing copy.
Result: a 1–2% lift on the site’s central revenue channel.
View case studyI redesigned the results experience for moveBuddha’s moving cost calculator, clarifying the layout, improving the next-step flow, and tightening the page around conversion intent.
Result: a 1–2% lift on the site’s second most important revenue channel.
View case studyI oversaw the migration of GoodMigrations.com from a fragmented Laravel Blade system into WordPress, preserving hundreds of pages, links, images, and SEO value.
Result: no SEO drop, no broken-link/image fallout, and improved rankings after launch.
View case studyI built WordPress tools connected to GPT that helped a content team create controlled, nested text variance for programmatic content workflows.
Result: faster content production with more flexible variation inside a structured templating system.
View case studyWhat I’m good at
I can work through UX problems, write cleaner interface copy, build custom WordPress themes, refine front-end details, improve content structure, catch production issues, and keep business goals in view while the work is getting done. That combination is the point.
If you need someone who can improve a website without losing sight of users, revenue, content, code, or production reality — I’m probably worth a conversation.
A website without good strategy, design, usability, and content is a missed opportunity. My broad experience allows me to help you see the big picture and use your website to achieve your specific goals.
How I'm Different Contact Me