I treat websites as products, not pages: I look at what the user needs, what the business needs, and what has to be built cleanly enough to work.
Why that's actually useful
I use these skills together...
Not as separate specialties.
As one connected system.
Selected Work
I redesigned moveBuddha's primary lead capture flow from the ground up, including the visual design, decision logic, interaction flow, and every line of user-facing copy.
Result: a 1-2% lift on the site's central revenue channel.
View case study →I redesigned the results experience for moveBuddha's moving cost calculator, clarifying the layout, improving the next-step flow, and tightening the page around conversion intent.
Result: a 1-2% lift on the site's second most important revenue channel.
View case study →I oversaw the migration of GoodMigrations.com from a fragmented Laravel Blade system into WordPress, preserving hundreds of pages, links, images, and SEO value.
Result: no SEO drop, no broken-link/image fallout, and improved rankings after launch.
View case study →I built WordPress tools connected to GPT that helped a content team create controlled, nested text variance for programmatic content workflows.
Result: faster content production with more flexible variation inside a structured templating system.
View case study →Why I'm different
That's the point: the value is not having more skills. It is knowing what to do with them.
I do not need a website problem split into neat lanes before I can make progress. I can see how one decision affects the rest of the site.
Years of live web work give me pattern recognition. I make better calls because I have seen what breaks and what survives launch.
Websites fail in quiet ways before they fail in obvious ones. I care about the small stuff because the small stuff decides whether the work holds up.
I do not just accept the workflow I inherit. I build AI tools that change how the work gets planned, reviewed, revised, and shipped.
If you need someone who can improve a website without losing sight of users, revenue, content, code, or production reality — I'm probably worth a conversation.