A focused set of projects that show how I work across UX, front-end, WordPress, content, SEO, QA, conversion, and AI-assisted production.
I redesigned moveBuddha's primary lead capture flow from the ground up, including the visual design, decision logic, interaction flow, and every line of user-facing copy.
Result: a 1-2% lift on the site's central revenue channel.
View case study →I redesigned the results experience for moveBuddha's moving cost calculator, clarifying the layout, improving the next-step flow, and tightening the page around conversion intent.
Result: a 1-2% lift on the site's second most important revenue channel.
View case study →I oversaw the migration of GoodMigrations.com from a fragmented Laravel Blade system into WordPress, preserving hundreds of pages, links, images, and SEO value.
Result: no SEO drop, no broken-link/image fallout, and improved rankings after launch.
View case study →I built WordPress tools connected to GPT that helped a content team create controlled, nested text variance for programmatic content workflows.
Result: faster content production with more flexible variation inside a structured templating system.
View case study →I built and maintained more than 100 custom WordPress sites, turning unique designs, client requirements, content needs, and launch constraints into finished production websites.
Result: repeated delivery of custom themes across many layouts, content models, responsive issues, QA needs, and launch conditions.
View case study →I built a beginner-friendly web coding education site with structured lessons, an AI tutor, a code sandbox, custom WordPress fields, lesson navigation, schema, and clean technical SEO.
Result: a live educational product with a 100 Lighthouse score and a practical AI-assisted learning workflow.
View case study →If you need someone who can improve a website without losing sight of users, revenue, content, code, or production reality — I'm probably worth a conversation.