Problem
Every site had a unique design, content structure, client need, responsive challenge, and launch risk.
Case Study
Custom WordPress
production at scale
I built the base theme system and produced 100+ custom WordPress sites from unique desktop designs, translating each one into responsive, editable, SEO-ready websites.
Result: 100+ custom WordPress sites shipped across years of production work.
Work
Base theme development, custom builds, content strategy, mobile translation, metadata, schema, QA, and launch readiness.
Outcome
A repeatable production system for shipping custom WordPress sites without losing craft or control.
What was hard
- Each site started from an original desktop design, but the mobile experience had to be designed and built during production.
- The work required reliable custom WordPress delivery across many different layouts, content needs, and client requirements.
- Every build had the same hidden risks: content entry, responsiveness, SEO details, client edits, QA, and launch cleanup.
What I did
Built the theme system.
Created the base WordPress theme that the production system ran on, then used it to build custom sites from unique designs.
Translated desktop designs to mobile.
Worked from desktop comps and made the responsive design decisions needed to make each site function well on smaller screens.
Handled content and SEO details.
Managed content strategy, formatting, metadata, and schema so each site was structured clearly and ready for search.
Owned QA and launch readiness.
Checked layout behavior, browser issues, content presentation, mobile states, and production details before sites went live.
Result
100+
custom WordPress sites shipped.
- Built from unique designs rather than modified off the shelf themes.
- Developed practical judgment from repeating the full production cycle many times.
- Learned where custom websites usually break: mobile behavior, content editing, QA, SEO details, and launch work.
What this shows
This case study shows depth of craft. I can take original designs, build custom WordPress themes, solve responsive problems, manage content and SEO requirements, and keep production quality steady across repeated delivery.
Want to talk?
If you need someone who can improve a website without losing sight of users, revenue, content, code, or production reality, I’m probably worth a conversation.