Problem
The form felt generic, impersonal, and visually default.
Case Study
Lead form redesign
I redesigned moveBuddha’s primary lead capture form from a generic, impersonal form into a friendlier guided flow that felt more like a conversation and captured more leads.
Result: +1–2% estimated boost in leads captured through A/B testing.
Work
UX strategy, visual design, conversational copy, user flow, QA.
Outcome
A friendlier guided flow that improved lead capture.
What was wrong
- It looked and felt like a generic form instead of a guided experience.
- The flow had redundant stages and did not give users enough context.
- The default, blocky styling made a high-value interaction feel impersonal.
What I changed
Made it conversational.
Added a chat-style theme, a friendly avatar, and an opening message: “Hi, I’m here to help you.”
Personalized the copy.
Rewrote the language to use “you,” thank-you moments, affirmations, and clearer expectations.
Clarified the flow.
Reduced redundant stages and gave users better context for what was happening next.
Modernized the design.
Replaced default form styling with a more polished, approachable interface that felt intentional.
Result
+1–2%
estimated boost in leads captured.
- The redesigned version captured more leads in A/B testing.
- The experience felt more personal, guided, and trustworthy.
- The form became a stronger expression of the moveBuddha brand.
What this shows
This project shows how I improve conversion by treating UX, visual design, interface copy, user flow, QA, and business goals as one connected problem.
Want to talk?
If you need someone who can improve a website without losing sight of users, revenue, content, code, or production reality, I’m probably worth a conversation.