Problem
The results page was valuable, but the layout felt unpolished and harder to navigate than it needed to be.
Case Study
Cost calculator results page
I redesigned moveBuddha’s moving cost calculator results page so users could see cost estimates faster, understand their moving options, and reach the right lead path more easily.
Result: +1% estimated boost in leads captured through A/B testing.
Work
Layout decisions, UX choices, element design, page navigation, CTA strategy, front-end implementation, QA.
Outcome
A clearer results experience that made estimates, moving types, providers, and next steps easier to understand.
What was wrong
- The page design felt less polished than the importance of the conversion path required.
- The layout did not make cost estimates, moving types, and provider options clear enough on landing.
- The page navigation and CTA structure did not guide users strongly enough toward the next action.
What I changed
Made estimates visible sooner.
Reworked the landing view so users could quickly see useful cost ranges before getting buried in the rest of the page.
Clarified the page structure.
Improved the hierarchy so moving types, provider groups, and supporting context were easier to scan and compare.
Added stronger navigation.
Integrated table-of-contents page navigation with the CTA component so users had a clearer path through the results.
Improved provider presentation.
Better organized providers by moving type so users could understand the available options and act with less friction.
Result
+1%
estimated boost in leads captured.
- The redesigned version captured more leads in A/B testing.
- Cost estimates became more immediate and visible on landing.
- Users had clearer paths into moving types, providers, and quote actions.
What this shows
This project shows how I improve business-critical pages by connecting layout, content hierarchy, navigation, CTA design, front-end implementation, QA, and conversion goals.
Want to talk?
If you need someone who can improve a website without losing sight of users, revenue, content, code, or production reality, I’m probably worth a conversation.