Problem
The site was large, graphically heavy, SEO-sensitive, and built on a messy Blade template structure.
Case Study
Complex WordPress
migration
I migrated GoodMigrations from a messy Blade-based setup into WordPress, rebuilt the templates, preserved SEO value, improved the mobile experience, and launched on a strict one-month deadline.
Result: no ranking loss, improved rankings after launch, and a completed migration in one month.
Work
WordPress theme setup, template rebuilds, content migration, image processing, metadata, schema, JavaScript, QA.
Outcome
A cleaner WordPress site launched on time with improved rankings after migration.
What was wrong
- The old site used an unfamiliar and poorly built Blade template system that made data sources hard to trace.
- Hundreds of pages, blog posts, images, templates, scripts, schema fields, and metadata needed to be migrated accurately.
- The site had serious mobile issues and inconsistent presentation of common elements across pages.
What I changed
Rebuilt the site in WordPress.
Set up the new theme, translated the old page structures into WordPress templates, and created a cleaner foundation for the site.
Preserved the SEO signals.
Replicated schema, metadata, page structure, and SEO-critical details so the migration would not damage search performance.
Migrated the content and assets.
Moved hundreds of pages and posts, worked with a data specialist to scrape difficult content, and processed images for smaller file sizes.
Fixed the production details.
Improved mobile states, rebuilt the blog template, corrected inconsistent elements, and made sure JavaScript features worked in the new environment.
Result
1 month
to migrate, rebuild, QA, and launch the site.
- The migration launched on a strict deadline after a month of intensive production work.
- Search rankings did not drop after launch.
- Rankings improved after the migration was complete.
What this shows
This project shows how I handle high-risk web production work where WordPress development, SEO preservation, content migration, front-end cleanup, QA, and deadline pressure all have to be managed at once.
Want to talk?
If you need someone who can improve a website without losing sight of users, revenue, content, code, or production reality, I’m probably worth a conversation.